Five years ago we slipped onto the scene with a collection of ethically produced, spare yet shapely dresses. You loved them, we loved you for loving them, and we evolved our story and our styles from there. It’s absolutely true to say it was a dream come true; this opportunity to encourage authenticity, self-expression, and conscientious fashion has been one of the most important things I’ll ever do. 

My personal purpose is to create something beautiful, and this business was part of that, but my story does not end here. It’s time to explore new possibilities to express my ideas around looking and feeling great, while feeling at home in our bodies, and perhaps someday down the road our paths will cross again. Because as we like to say around here, what is natural, and genuine, and purposeful will always endure.

In gratitude and love,
Juliette xx